There are other large referral-type practices in my area. Why choose OMNI?
OMNI is the ONLY referral-based practice in NJ that does not also compete directly with your practice. All patients seen at OMNI are sent by a referring doctor, and no competing services are rendered or offered. Patients who call for an appointment and are determined to have a primary care problem are given the name of an Optometrist in their area for an appointment. Each and every OMNI ophthalmology subspecialist is Board-certified in their subspecialty. Every OMNI office has an Optometric Center Director colleague who is always available for phone consults and emergency patient care. OMNI is committed to providing the highest-quality patient care if and when your patients need it, from a routine procedure to an acute emergency. In addition, and at the core of our mission statement, OMNI Optometrists are active in all levels of organized Optometry, lobbying and working on behalf of you, your practice, and our mutual profession of Optometry.

My patients are used to significant one-on-one time with me. They need a surgeon who will give them the same personal touch. Isn't OMNI too large a practice to do that?
While the healthcare landscape has changed dramatically in the last several years, OMNI is well aware that patient care must remain the top priority. We certainly recognize that your patients are going to be anxious about their referral for a potential problem, and we are committed to providing your patients with the answers and the care that you and they deserve. We want your patient's experience at OMNI to feel as if we were an extension of your own practice, with no question left unanswered. The fact that OMNI is a large practice is a significant benefit to your patients, as studies have clearly shown that higher volume surgeons have better surgical outcomes. While the local ophthalmologist may be able to spend as much office time as they would like with each patient, the fact remains that when it comes time for a procedure, the local ophthalmologist just does not have the volume and level of surgical expertise to give your patient their best chance at a great surgical result. OMNI's reputation and very existence depends on a happy patient returning to your office and, in the end, that's really what is most important.

I have a good relationship with the local ophthalmologist in town. Why should I send my patients all the way to OMNI?
Does the local ophthalmologist ask you to cover their office while they're away? Do they call you for another opinion when there's an interesting patient in their office? Do they recommend you for routine eye exams, low vision, vision therapy, difficult contact lens fits or second opinions? Why not? Most of the "good relationships" that
exist between O.D.'s and local M.D.'s are based far more on convenience than on trust, and they are usually far more beneficial to the M.D. than the O.D. The simple fact is that you and your local ophthalmologist have competing practices, and your referrals to them support your competition. Your referral to OMNI supports your
colleagues, your profession, and ultimately your own practice. My local ophthalmologist occasionally sends patients to my optical. What does OMNI do for me and my practice's bottom-line? Your referrals are an investment in the future of your practice, and your referral to a local ophthalmologist yields little return. You may benefit by getting the occasional patient from the M.D. in your dispensary, but the total amount of your revenue generated from those referrals is probably small. However, the dollars generated from your surgical referrals to the local ophthalmologist is probably significant. The only time that those dollars will surface again is when they are
contributed to the Ophthalmology Political Action Committee to be used against you in an attempt to limit your practice. A referral to OMNI supports our efforts to protect and expand your, and our, scope of Optometric practice, ensuring both the continued growth of your practice and the long-term viability of our mutual profession.

My local ophthalmologist occasionally sends patients to my optical. What does OMNI do for me and my practice's bottom-line?
Your referrals are an investment in the future of your practice, and your referral to a local ophthalmologist yields little return. You may benefit by getting the occasional patient from the M.D. in your dispensary, but the total amount of your revenue generated from those referrals is probably small. However, the dollars generated from your surgical referrals to the local ophthalmologist is probably significant. The only time that those dollars will surface again is when they are contributed to the Ophthalmology Political Action Committee to be used against you in an attempt to limit your practice. A referral to OMNI supports our efforts to protect and expand your, and our, scope of Optometric practice, ensuring both the continued growth of your practice and the long-term viability of our mutual profession.